Nov 7, 20183 min readhow to engage alumniAs seen in SIRC. Alumni are the heart of any sport organization and have the passion, experience and drive to champion the growth of the...
Jan 9, 20183 min readpowered by the people - the magic of crowdfunding in sportsPart one of a series on the role of crowdfunding in fund development. When people talk about sport, philanthropy isn’t top of mind....
Aug 10, 20171 min readEngage Your Alumni: PyeongChangWe can't believe it - the 2018 Winter Games are officially 6 months away! As Canadians, we love watching our athletes represent the...
Aug 22, 20163 min readThe Legacy of the Ladies - Lessons Learned from RioAs a female and entrepreneur in the sports industry, men grossly outnumber me. I’m often asked if this makes me uncomfortable (it...
Aug 15, 20163 min readPaying for Passion: Why Are Canadian Olympians Going Broke?[ the cost of rio ] Throughout the first week of the Olympic Games, you’ve likely heard that our Canadian athletes are in debt - huge...